Borrow The All Blacks

Recognised for its excellence, the BTAB campaign capitalised on ASB's sponsorship of the All Blacks to champion 100 SME's across New Zealand during the onset of the COVID-19 pandemic and subsequent lockdown. Working with the Art Directors I helped spearhead the creation process from initial layout design, including the development of backgrounds, headers, and player comps, to the final rollout phase. We successfully delivered 100 tailored advertising packages and assets across print, digital, and social platforms, showcasing players from all three national teams.